ARO - Fragrance
ARO is a perfume brand that redefines the connection between fragrance and emotional well-being through aromatherapy. Each scent is crafted to evoke a specific mood—Relaxation, Focus, Sensuality, and Upliftment. For ARO, I developed the brand’s creative direction, including its visual identity and the "A Scent with Purpose" campaign, which showcased the aromatherapy-inspired benefits of each fragrance. I was responsible for creating the branding, packaging, and poster designs, utilizing AI-generated imagery and Photoshop to craft the final product.
